E-commerce Analytics for Pet Care
From Manual Spreadsheets to Unified Commerce Intelligence
Your Growth, Our Mission
+65%
ROI Boost
50+ Projects Delievered
Shotvet, a pet care e-commerce company, was growing fast but their data couldn't keep up.
They had no technical team, and analytics lived in disconnected Looker reports and Google Sheets.
What was actually broken
Comprehensive solutions for business success.
No technical team or data ownership
Custom reports in Looker and Google Sheets with no underlying pipelines
No data ingestion pipeline — everything was manual Excel management
No data quality or consistency controls
KPIs weren't standardized for their business model
Marketing data disconnected from commerce data
Problems We Solved:
What we built for them:
Unified Data Ingestion Layer
We implemented a multi-tool ingestion using Airbyte and Custom Python code in Airflow
Marketing Data Unification
Connectted Hubspot CRM and updated ad audiences in Google ads using Hightouch
Transformation Layer with dbt
Implemented DBT for Data warehousing and test case generations
Visualization & Reporting
Implemented org wide sigma reporting
Tools We Implemented
Semantic modeling + Warehousing
Managed Data Load
Data Visualisation
Services Used
Solved These Challenges
